Free Download Social Media Analytics Techniques and Insights for Extracting Business Value Out of Social Media (IBM Press)

[Ebook.3qaw] Social Media Analytics Techniques and Insights for Extracting Business Value Out of Social Media (IBM Press)

[Ebook.3qaw] Social Media Analytics Techniques and Insights for Extracting Business Value Out of Social Media (IBM Press)

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Book Details :
Published on: 2015-12-21
Released on: 2015-12-11
Original language: English

Transform Raw Social Media Data into Real Competitive Advantage   There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences.   Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.   Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes.   You’ll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you—and which isn’t Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don’t waste time Identify trends and use them to improve predictions Drive value “on-the-fly” from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. “data at rest” Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish “talkers” from true influencers Optimize decisions about marketing and advertising spend Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully…grow profits, and keep them growing.   IBM Press Books IBM Press in partnership with John Wiley & Sons is the official publisher of IBM retail books for students and professionals. IBM Press books address the wide range ... Demystifying artificial intelligence What business leaders ... IBM has committed $1 billion to commercializing Watson its cognitive computing platform. 2. Google has made major investments in AI in recent years including ... Business Technology News and Commentary - InformationWeek The IT organization has to carve out its role in a company's analytics strategy. What works? Either of two approaches. Best Business Intelligence Software 2017 Reviews of the ... Dundas BI is a business intelligence and data analytics platform for medium to enterprise organizations. Our fully customizable BI platform gives you instant access ... SAP Community SAP The SAP Community is the quickest way for users to solve problems learn more about SAP solutions and invent new ways to get things done. Google Analytics Tutorial: 8 Valuable Tips To Hustle With ... It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really ... Digital Marketing And Analytics: Two Ladders For ... Hi Avinash An absolute Gem of an article. Given the seeming simplicity it is always difficult for people to see why this evolution. After all social ... 27th Annual ACFE Global Fraud Conference Pre-Conference workshops are a great way to kick-start your ACFE Global Fraud Conference experience and will give you the tools to gain the professional edge you need. How artificial intelligence is the key to unlocking big ... Predictive Analytics Times 2016 211 E. Victoria Street Suite E Santa Barbara CA 93101 Produced by: Rising Media & Prediction Impact Beyond the hype: Big data concepts methods and analytics Highlights We define what is meant by big data. We review analytics techniques for text audio video and social media data. We make the case for new ...
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